shopping attitudes
what rhythm beats inside you?
Shopping Attitudes connects your emotions to the rhythm of your heart, creating a very special experience.
context
we designed the installation for the Vivand Shopping Day in Andorra, a day where the main shopping street was filled with music, people and entertainment.
a different song defines the shopping experience of each person depending on their heart-rate. a total of 785 people danced to the beat of their heart during 10 hours of shopping.
experience
depending on each person's heart-rate, we could determine what type of music matched their pulsations.
the space is transformed by a captivating lighting, and each person listens to their song.
the impact of the installation got the consumers to actively engage in the day's event, giving a better brand communication and presence to the organisers.
interaction
we registered 72.220 heart beats, and everyone left with a smile on their face.
the participants put the headphones on, placed their hand on the surface that detected their heart-rate, and listened to their song.
each person spent 2-4 minutes enjoying the experience, and all the passersby wanted to try when they saw the reaction.
