figs & fans
fans play a key part in a live show
Roba Estesa wanted their last concert of the tour to be a memorable experience for their audience, and to thank them for their support.
we designed a series of actions to get fans of the band Roba Estesa involved in their last concert of the tour.
the photofig transformed the tour poster into a giant photocall, at the entrance of the venue, where people had to come out of the fig for their photo. instead of passively standing it got fans engaged in the band's communication.