the awareness pool
are you aware of how much water we use?
The Awareness Pool explains why DGTL is a veggie festival.
context
the installation was designed specially for DGTL Barcelona, an electronic music festival originally from Amsterdam. The festival has a sustainable mindset on the impact it has, and therefore has a series of elements that make it enviornmentally friendly. One of these is the #goingveggie campaign.
experience
an area of fun awareness that spreads an enviornmental message through enjoyment.
an opportunity to show how DGTL can balance the entertainment & commitment to the enviornment.
interaction
the pool is designed as a space of fun, rest & awareness. it easily attracts people and shows the data of water needed to produce meat burgers, and everything the festival saves by going veggie.
the hashtag allows to have a wider reach outside the festival, inviting people to post photos and spread the message further.
